One of the most important habits i think a nail technician can develop is also one of the most basics, and may be over looked in many nail technician schools.  The tip is this:

Always make sure to collect the name phone number and email address of every client you see.  As nail technicians, we want to file this information in our appointment books, smart phones, email programs, or even an email management system if your business warrents it.

You want to make sure that you email your customers on a weekly basis about specials that you offer, new products, or new services either weekly or monthly.  Your goal every week is to find a reason to mail them.  If you are going to give a discount on your uv gel nail sets, then you can send them a coupon, or you can just have them mention the offer that you send out when they come in to get your discount.

If you get in some new seasonal colors or are trying out a new brand of nail polish, its a great reason to send a short note to your list of clients, and if you have a client who has been waiting for a particular color, let them know you got their nail polish in.  They will appreciate the personal touch from their nail technician.  Good personal news about your nail business is also great to send out, it lets your clients get to know you better, and we always feel more comfortable and want to be around someone we know better.  hint hint, keep your nail clients coming back hint .

You can also call a client that doesnt already have another manicure or pedicure scheduled.  give them a call and a friendly reminder about a special that you are giving to your clients and that if she wants to schedule an appointment to get her nails filled, or whatever service you may be focusing on, you will give her a percentage discount off of your regular prices.   You can even call about a new nail technician course you may have taken, and you really want them to benefit from your new techniques.

These emails and calls are important for you to grow your nail tech business.  Every call you make and every email you write is an opportunity to keep you on your clients mind which can be great for repeat visits to your nail salon, or great for referrals and new clients who would love to benefit from the nail training you have received.

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Being a Nail Technician

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